ABOUT US

I WILL LIVE.

Every time you see the writing on this piece of clothing, I want you to remember that you are the head and not the tail, above and not below, and that you have a defender going to war on your behalf no matter what the odds look like.

A WEARABLE MANDATE

Live Not Die is more than just a phrase on fabric—it's a declaration, a mindset, and a movement.

At our core, we believe in the undeniable power of words—spoken, worn, and lived. Live Not Die is a commission, a rallying cry to embrace the fullness of life with intention and courage. We are rooted in the belief that every individual is designed not only to survive but to thrive—to walk in wholeness, freedom, and purpose.

We believe what you wear matters. But even more, we believe what you say matters. Words have weight. When spoken in faith, they shape reality. They pierce darkness. They remind us of what’s true when everything else tries to lie. We aren’t just selling sweatshirts—we’re putting declarations on bodies, so those declarations get into hearts.

You may be facing sickness. Anxiety. Financial struggle. Loss. You may feel like life is slipping. But we’re here to tell you—you are not done. Dysfunction will not define you. The grave doesn’t get the final word. There is a promise over your life, and we want to help you wear it, speak it, and live it.

This is our war room. Every piece we create carries a message: you were made for life—full life. Not just to exist, but to live boldly, intentionally, and completely.

So when you pull on a hoodie or walk out in a tee, it’s more than fabric—it’s armor. It’s testimony. It’s your daily reminder that you have a defender, a purpose, and a future. You're not alone. You’re part of a community that fights together, believes together, and lives together.

Help us get the word out. Wear the message. Speak the promise. And let the world hear you say it with your whole chest: I will live. I will not die.